Too cool for school—but it will look great at client meetings.

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June 2006

Product Reviews / Main Nibbles / Beverages

Sei Water

A Triumph Of Form

CAPSULE REPORT: As with vodka, water has evolved into the “packaging is everything” mode. Here, the first water in a hip flask, Sei. In addition to looking great, it also quenches your thirst.

How hip are you? If the answer is very, and you are too Eurostyle or masculine to consider the Bling Water we wrote about in December, we have the solution to your image and thirst problems:

Sei water is the new most fashionable water on the block. In award-winning packaging that resembles a flask, one side is rounded and fits in your hand so it can be carried snugly. The other side features a raised logo with the company’s named wrapping around the bottle. Its flatness enables the small size to fit easily into a pocket or purse; the  large bottle can fit into a briefcase or sports bag.  The PET* bottle is available in 275 ml, 500 ml and 1 liter bottles and can be found at retail for $2.00 to $5.00. The bottle won the gold award in the beverage category in 2005 from the National Association of Container Distributors (NACD). According to the judges, the simplicity of the package, with no label, shows off the water; the cap has no added colorants to distract from the product; the flask shape is unique; and the smallest size has a slight curve for comfort in a pocket. Two years of development were required to create the containers.

*PET is the plastic used for water bottles

It’s not just an award-winning bottle: the taste of the natural spring† water is sweet, pure and crisp. The water is drawn from the Catskill Mountains in New York, an old source rich in history (in addition to fashionistas, this may be the ideal gift water for Washington Irving fans, although it’s hard to draw a comparison between his bucolic stories about Rip Van Winkle, Sleepy Hollow and the Headless Horseman and this snazzy bottle of mineral water).

†With its very low total dissolved solids (TDS), Sei Water can be categorized as spring water instead of mineral water. All mineral waters are spring water, but mineral water contains a certain threshold of total dissolved solids that alter its taste or give it therapeutic value.

The water is very low in sodium; it has been tested and is coliform-free with no traces of any contaminants. In addition to being ultra-hip, it’s also ultra-pure.

In terms of the name: there are sei whales, secondary electronic images (sei) and quite a few acronyms in a broad spectrum of industries. But we think that what the marketers behind this bottled water had in mind is best expressed on the Sei website (which is regrettably brief on facts):

SAY FRIENDS
SAY AMERICA
SAY ALL OVER
SEI I LOVE YOU
DRINK WATER

We say, if you want to be carrying around the niftiest-looking bottle of water (and we ourselves are known to do this), buy it and try it.

TDS = Total Dissolved Solids
ND = Non-Detectable

Water For Misting

Evian® “Le Brumisateur” Mineral Water Spray. Rehydrate dry skin with a spray of cool Evian mist. At home or office, it keeps you looking fresh by replenishing that much needed moisture (and women, it also revives your makeup throughout the day). This jumbo size (like a large can of hair spray) will keep you comfortable for a while. $10.75. Click here to purchase.	Evian Travel Trio. We take these pocket-size Evian mist sprays everywhere. We use them to rehydrate on the plane, the train or in the car, as well as to counteract travel fatigue, and handle sticky cleanups. They’re a godsend on a hot day—we just mist and mist to keep cool. Evian helps you reach your destination relaxed, refreshed, and raring to go. $15.00. Click here to purchase.