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Add some sizzle to your sipping. Photo courtesy Jin-Ja. |
| WHAT IT IS: A spicy soft drink. |
| WHY IT’S DIFFERENT: It’s based on healtful ginger, and it’s versatile as a soft drink, warm drink, cocktail mixer and cooking ingredient. |
WHY WE LOVE IT: It’s sizzling and delicious. |
| WHERE TO BUY IT: DrinkJinJa.com. |
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Jin+Ja is available in individual bottlings plus “party size”. Photo courtesy Ninja.
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Jin+Ja Spicy Ginger Drink:
It Sizzles
“Deliciously powerful,” says the inventor of Jin+Ja, and we agree.
We taste thousands of foods each year. Jin+Ja (pronounced Jin+Ja, without the plus sign) gets an award for the most original flavor of the year, so far.
A potent dose of fresh ginger brewed with citrus, tea and a touch of cayenne and mint , it’s a soft drink with a complex, spicy profile: clean and sprightly. And it‘s certified kosher by OU.
Jin+Ja can be served straight or as a mixer; it can be served warm, and it makes a memorable float with vanilla ice cream. And it works in recipes, from sauces to sorbet and vinaigrette. Check them out on the company website. Cocktail and mocktail recipes are included.
Reuben Canada was working as a patent attorney in Philadelphia when he developed Jin+Ja. He liked to cook, and one day, tinkering around in his kitchen, he came up with the spicy drink. He got it onto a local store shelf, and it proved popular.
It’s new and exciting and can be paired with just about anything, from Asian cuisine to a sandwich.
Soft Drink Or Health Elixir?
While Jin+Ja makes no medical claims, Mr. Canada decided to position it as a health elixir* rather than a soft drink.
Ginger is known for its healthful properties and has been used for millennia in herbal medicine. Today we know it as an antioxidant. But going back to its homeopathic roots, you can use ginger for:
- Anti-carcinogen. Studies show that gingerols, the main active components in ginger and the ones that provide its distinctive flavor, may also inhibit the growth of colorectal and ovarian cancer cells.
- Anti-inflammatory. Ginger contains very potent anti-inflammatory compounds called gingerols. Instead of aspirin or other conventional drugs, try ginger for aching joints and muscular discomfort.
- Gastrointestinal distress. Have a stomach ache or other distress? Our Mom, a nurse, always gave us ginger ale to soothe a tummy ache. As adults, we steep 1/2 inch fresh ginger in a cup of boiling water.
- Motion sickness and general nausea.
*An elixir is a sweetened liquid containing medicinal ingredients and often alcohol, that is used as a medication. A tonic is a type of elixir, taken to restore vigor.
Where To Find Jin+Ja
Now the rub: As a new product, Jin+Ja is just getting distribution out. We hope that we can help by motivating you to ask your store manager to bring it in.
Contact Jin+Ja by email at info@jinjadrink.com.
For more information, visit DrinkJinJa.com.
— Karen Hochman
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