 A contender for the spring water of choice of Paris, Diddy, Ivana...and you? For $38.00 a bottle, you only get a label of bling: BYO wrap-around strand of bling at the collar.
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MICHAEL MASCHA is Water Editor of THE NIBBLE™ and founder of FineWaters.com, the authoritative voice for water connoisseurs. He consults to restaurants and hotels nationwide on the development of water menus to match their cuisines, toward the goal of affording consumers the same breadth of choice in fine waters as they enjoy in wines. Click here to e-mail Michael.
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December 2005
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Bling H2O Bottled Water With Crystals
Rodeo Drive Spring Water By Way of Tennessee
Bling H2O crystal-encrusted bottled water, of Beverly Hills, is the inspiration of Kevin G. Boyd, a Hollywood writer-producer. While working on various studio lots where image is, well, everything, he noticed that you could tell a lot about a person by the bottled water he/she carried.
In Hollywood it seemed as if people flaunted their bottled water like it was part of their presentation. But whether the bottles had a cool shape or came from an exotic island, Boyd felt that none truly made that defining statement. Bling H2O was fashioned to make that statement.
His mission was to offer a product with an exquisite face, to match the exquisite taste  of his target customer...and at $38.00 a bottle, that target customer shops on Rodeo Drive. The product is strategically positioned to target the expanding super-luxury consumer market. It comes in limited-edition, frosted, corked, 750ml bottles (the size and shape of wine bottles), hand-decorated with Swarovski crystals (the bottles are recyclable, the manufacturer hastens to assure, and anybody we know would keep refilling the Bling bottles from gallons of supermarket spring water).
Initially introduced to hand-selected athletes and actors, Bling H2O is now excitedly expanding it’s availability. Bling H2O has been featured at many recent celebrity events including the MTV Video Music Awards and television’s biggest event, The Emmys.
But what does it taste like?
The water comes from Stoneclear Springs, a natural spring in the middle of 120 acres of virgin forest, 60 miles west of Nashville. Stoneclear Springs water has won gold and bronze medals for Best Taste at the International Bottled Water Tasting Competition held in Berkeley Springs, West Virginia. The company private labels its water for Bling H2O. So, you’re getting a quality product with your Swarovskis.
Calling itself “the Cristal of bottled water,” making “an announcement like a Rolls Royce Phantom,” Bling H2O is pop culture in a bottle. At $38.00 a bottle and sprinkled with rhinestones*, it is not for everyone. But if you’re invited to lunch at Paris Hilton’s and don’t know what to bring...bring a bottle of Bling.
*What's the difference between rhinestones and crystal? The terms are sometimes interchangeable: some rhinestones are actually made of crystal, like Swarovski, while others are made of acrylic or glass. A rhinestone is distinguished by a metal or foil backing, which reflects light and makes the stone glitter. A crystal has no backing and is always made of glass, often with chemical additives (such as lead) that give it extra sparkle.
| WATER |
Bling H2O
Established 2005 |
| Origin |
Vanleer, Tennessee USA |
| Type |
Still Spring Water |
| Finewaters Balance™ |
Still |
| WATER ANALYSIS (mg/l) |
|
| TDS |
140.0 |
| Bicarbonate |
100.0 |
| Calcium |
ND |
| Chlorides |
1.2 |
| Hardness |
27.0 |
| Magnesium |
6.8 |
| Nitrate |
.2 |
| pH Factor |
7.66 |
| Sodium |
1.5 |
| Sulphates |
8.3 |
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TDS = Total Dissolved Solids
ND = Not Disclosed
BLING H2O SPRING WATER
- Glass Bottle with Swarovski
Crystals
$38.00 (case
sales only)
- Special holiday
pricing, $240.00/
case
To purchase, visit
DoYouBling.com
or telephone
1.866.827.5761
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Prices and product availability are verified at publication but are subject to change.
Lifestyle Direct Direct, Inc. All rights reserved. Images are the copyright of their respective owners. Photo of water glass by Richard L. Bliss.
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