 The original Margarita was made with Cointreau, but other orange liqueurs can be used such as Grand Marnier, above. Get the recipe. Photo courtesy Grand Marnier.
February 2009
Last Updated February 2012
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The Margarita Cocktail
Page 2: Margarita Facts & Trivia
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Margarita Facts
Dates In Margarita History
- The original Margarita was invented in 1948 by Dallas socialite Margarita Sames, at her vacation home in Acapulco. See the detailed story on the previous page.
- While blender Margaritas existed previously, the first frozen Margarita machine was invented in 1971. It was based on a soft-serve ice cream machine.
Margarita Holidays
- National Margarita Day is February 22nd.
- Cinco de Mayo is a regional holiday celebrated in the Mexican state of Puebla on May 5th.
- Cinco de Mayo is actually a bigger event in the United States than in Mexico, where many Margaritas are consumed.
- See the history of Cinco de Mayo and more Margarita recipes.
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The popularity of the Margarita has engendered many different spins on the original recipe. Here, the Watermelon Margarita. Find the recipe at Watermelon.org. |
Who’s Drinking Margaritas?
- The Margarita was the most popularly ordered drink in 2010, representing 18% of all mixed drink sales in the U.S. Runners up were the Martini, Rum and Coke, Vodka and Tonic, and the Cosmopolitan. (Source: Cheers On-Premise Handbook 2008)
- On average, Americans consume 185,000 Margaritas per hour. (Source: Brown-Forman, 2008)
- Margarita consumption peaks in the South, accounting for 34.9% of sales. Top markets include Alabama, Florida, North Carolina and Texas. (Source: Brown-Forman, 2008)
- Based on sales, Atlanta, Miami, St. Louis and Nashville are among the best major metro cities for Margarita drinking. (Source: Cheers On-Premise Handbook 2008)
- The U.S. is the number one tequila market—larger and more important than Mexico (note that the U.S. population is almost three times as large as Mexico’s). (Source: Cheers On-Premise Handbook 2008)
These facts were provided by Casa Herradura, one of the oldest and most respected producers of tequila, founded in 1870.
Located in the heart of Mexico’s tequila region, in the tiny town of Amatitan, Jalisco (just outside of Guadalajara), Tequila Herradura is 100% blue agave tequila, carefully crafted using traditional methods such as cooking the agave in clay ovens and fermenting naturally with wild yeast.
Tequila Herradura is all-natural and estate bottled. Regarded as the leading innovator in the tequila industry, Casa Herradura introduced the first Reposado tequila in 1974 and subsequently launched the first Extra Añejo, Seleccion Suprema. In 1994, Casa Herradura launched el Jimador Tequila to honor the men who harvest agave plants, which is today the best-selling tequila in Mexico. |
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Barrels of tequila in the old Casa Herradura distillery. Photo courtesy Casa Herradura. |
Continue To Page 3: Margarita Recipes
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