Top Pick Of The Week

May 3, 2011

Baked NYC Brownies

Baked’s premium brownie mix collection is the best we’ve ever had. Photo courtesy Williams-Sonoma.

WHAT IT IS: The finest brownie mixes from a top NYC bakery.
WHY IT’S DIFFERENT: Superior ingredients such as Callebaut and Guittard chocolate, in elegant, classic recipes.
WHY WE LOVE IT: Just add butter and eggs, mix, bake, and relish the results.
WHERE TO BUY IT: and their retail stores.

.Best Brownie Mix, From A Top NYC Bakery


CAPSULE REPORT: Most brownie mixes leave us cold. Not only is the chocolate and/or cocoa second-rate, but many mixes also use cooking oil as the fat. That’s no way to make a deep, chocolatey, buttery brownie.

It’s easy to see why the new brownie mixes from Baked NYC sold out so quickly. The bakery, in the remote Red Hook neighborhood in Brooklyn, is a popular destination for food enthusiasts. The proof of the pudding is that, while there’s no subway stop near the bakery, droves of people still arrive there daily in pursuit of delicious baked goods.

Baked’s chocolate brownies, peanut butter brownies and blondies developed such a reputation that gourmet retailer Williams-Sonoma asked the owners to create boxed brownie mixes, which are currently exclusively sold at Williams-Sonoma.

The bakery’s mission is to create the best renditions of classic American cookies, cakes and pastries. The brownies are a textbook classic—elegant and not over the top.

The boxed mix line includes:

  • Brown Sugar Blondie Mix
  • Deep Dark Chocolate Brownie Mix
  • Peanut Butter Brownie Mix


The PB and Blondie mixes are both superior to our own house recipes. The chocolate version is excellent, too, though we personally like our chocolate brownies a bit more bittersweet.

It couldn’t be easier to make the brownies. Just add eggs and butter, and use an oven thermometer so you don’t overbake or underbake them.

A $16 box of brownie mix may sound pricey, but not for Callebaut and Guittard chocolate and cocoa. You get what you pay for.

  • Find more delicious details as the review continues.
  • Before you click away to see what we baked, take a peek at the article index below.
THE NIBBLE has been reviewing the finest foods in America since 2004.
Our recommendations are based purely on our opinion, after tasting thousands of products each year, that they represent the best in their respective categories. Product reviews are by a unanimous vote of our Editorial Committee. We do not accept placement fees: All products have earned their way into our webzine due to excellence.

Bake Away!

Baked: New Frontiers in Baking Baker's Edge Nonstick Edge Brownie Pan Baked Explorations: Classic American Desserts Reinvented

Baked: New Frontiers in Baking, by Matt Lewis, Renato Poliafito and Tina Rupp. The first book from the famous bakery, specializing in sophisticated American desserts: things like a Malt Ball Cake, Sweet and Salty Cake and spicy Chipotle Cheddar Biscuits, for example. More information.

Baker’s Edge Nonstick Edge Brownie Pan. If members of your household all want the brownies with a chewy edge, stop the scrambling with this clever brownie pan. It creates two chewy edges on each brownie, with fewer undercooked middles and burned edges. More information.

Baked Explorations: Classic American Desserts Reinvented, by Matt Lewis, Renato Poliafito and Tina Rupp. The Baked bakery owners give their signature twists on famous desserts from across the country: Banana Cream Pie, Black & White Cookies, Mississippi Mud Pie, and 72 other treats. More information.


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