Top Pick Of The Week

September 14, 2010

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Best Oats oatmeal is chunky, not mushy. All photography by Katharine Pollak | THE NIBBLE.

WHAT IT IS: Instant oatmeal that’s not as processed as traditional instants.
WHY IT’S DIFFERENT: More fiber, more nutrition.
WHY WE LOVE IT: Great texture, chunky with no mushiness; great flavors.
WHERE TO BUY IT:, or see store locator at

.Better Oats: The Best Instant Oatmeal


CAPSULE REPORT: For most, hot cereal has limited allure. It doesn’t have youth-friendly advertising. Cold cereal, yogurt and breakfast bars are more convenient. While it is purchased by roughly two-thirds of U.S. households, consumption levels drop dramatically between the ages of eight and 12. (Nearly all households eat cold cereal.)*

*Source: Mintel International Group. And if you don’t know what “feeling your oats” means:
1. To feel new confidence and energy.

2. To feel frisky or lively.

3. To be aware of and use one's importance or power.

To sell more, manufacturers need to wait until adults of a certain age want the benefits of oatmeal: a nutrient-rich whole grain filled with fiber and protein, known for cancer-fighting properties and potentially for lowering cholesterol and incidence of heart disease.

But take a taste of Better Oats instant oatmeal, in flavors diverse enough for snacking as well as for breakfast. It’s an instant oatmeal that’s miraculously firm with great texture. One where the fruit flavors have pieces of real fruit (spoiler: other brands use reconstituted apple bits, flavored and dyed to imitate peaches and strawberries).

There are as many delicious flavors as one could hope for, including chocolate. Flax seeds are added for Omega-3 fatty acid and more fiber. It’s certified kosher (OU). And you don’t even need a measuring cup for water: It’s built into each packet!

Better Oats does everything but wash the bowl and spoon. It truly is better.

Read more in the full review. Start with the article index below. But before you head there, here’s some more cereal trivia:

  • The U.S. is the fourth highest per capita consumer of cereal in the world, behind Ireland, England and Australia.
  • The more than 2.7 billion packages of cereal sold in grocery stores each year make it the third most popular supermarket product (behind carbonated beverages and bread).
  • This translates into an average of 10 pounds, or 160 bowls, of cereal per capita annually.
  • Find reviews of more of our favorite cereals.
THE NIBBLE does not sell the foods we review
or receive fees from manufacturers for recommending them.

Our recommendations are based purely on our opinion, after tasting thousands of products each year, that they represent the best in their respective categories.

Delicious & Healthy Cooking

The Oatmeal Cookbook   Bob's Red Mill Cookbook  
The Oatmeal Cookbook, by Publications International. Recipes for breads, cookies, fruit desserts and savory main dishes. Learn more.  

Bob’s Red Mill Cookbook, by Miriam Backes. Healthy whole grain recipes for every meal, from the leader in fine grains. Learn more.

  The Wholesome Junk Food Cookbook, by Laura Trice, M.D. Healthy yet delicious recipes. Learn more. See our Top Pick review.


This is Page 1 of a two-page review. Click on the black links below to visit other pages:


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